The best way to have a long term marriage between your business and your customer is to never move beyond the engagement period. Keeping your customers engaged in your product and services is the most important thing you can do to keep them coming back again and again.
Customer engagement comes in many forms. First is just the simple act of listening to your customers. From listening you’ll learn what works and what doesn’t so you can create a better customer experience. Social media sites like Facebook and Twitter become a way to maintain an engaged customer relationship. These venues get up-to-the minute information out there to them about your business and also create a forum for your customers to get the word out about you.
Also, never underestimate the power of rewarding your customers for staying engaged with you. The great cosmetic entrepreneur Estee Lauder came up with what is now the ubiquitous “gift with purchase.” She created this because she realized that offering an incentive to purchase motivates people purchase. When you create incentives for your customers that reward them for their loyalty they remain customers for life.
Customer engagement isn’t about getting down on one knee or opening a box with ring bling, but it is about celebrating the most crucial relationship to your business and that is the one between you and our customer. So let’s raise our glasses and toast to your long engagement.