Top 2011 Trends Motivating the Workforce
Posted by Jeff Broudy on Wed, Feb 16, 2011 @ 12:36 PM
The Incentive Research Foundation has released “Top 2011 Trends Motivating the Workforce”.
Among the factors highlighted in the paper:
- Adjusting to a "new normal" that better fits today's budgetary constraints and the importance of transparency.
- The impact of globalization and the increasing interest in incentives by the BRIC countries.
- Increasing government involvement regulating gift cards and encouraging wellness incentives.
- Emerging participant preferences for meaningful experiences over tangible products.
- Changing social influencers and priorities that emphasize factors like Corporate Social Responsibility.
- Modifications tied to virtual communication and tactics like games.
We all know the only constant is change and that the audience for incentives continues to evolve with new tastes and expectations. Projections show that by 2012 the Generation X and Y audience will be larger than the Baby Boomers and, most importantly, will be outspending the Baby Boomers by 2014. What are your plans to adapt to this changing paradigm?
-Jeff Broudy is Executive Vice President of United Incentives and the Chairman of the Incentive Research Foundation.